After some initial thinking about each occupation and some basic Desk Research, you will narrow the options based on personal criteria mentioned earlier (i.e. salary, work environment). For example, you might develop an initial occupational list that includes the following occupational choices:
|5||Public Relations Manager|
|6||Real Estate Appraisers|
|7||Real Estate Brokers|
|10||Training and Development Manager|
As depicted in the illustration below, you may be interested in becoming an (1) Advertising Manager, (2) Association Executive and (3) Education Administrator. You will spend time researching each of these occupations in-depth to learn about the work tasks, responsibilities, required skills, and more.
After some period of time, typically weeks, you will refine your occupations list based on new information. As you can see, you might keep (1) Advertising Manager and (3) Administrator, remove (2) Association Executive and then decide that you are interested in (4) Lobbyist.
During your Desk Research, you will fine tune the occupations list many times over by adding and deleting occupations. The final list might finish up with (2) Association Executive, (3) Education Administrator and (7) Real Estate Broker. This is a natural evolution of the Discover process. The goal is to ultimately narrow the list to two options so that deeper research can be performed, and you can move on to Career Planning.
Once you have enough information via Desk Research, the next step involves Field Research in which you speak to friends and colleagues about each of these occupations to learn more about the day in the life of someone in this job. We will talk more about this in the following section.